At 7fff, your personal data is handled with full accountability and in compliance with the LGPD. Here we explain, clearly and without legal jargon, what we collect, why we collect it, and how you can exercise your rights.
Before reading the full document, here is a summary of the six key topics covered in 7fff's Privacy Policy.
Name, CPF, email, mobile number, address, payment details via Pix and card, access logs, betting history, and gaming preferences. We collect only what is necessary to operate the service securely.
To create and manage your account, process deposits and withdrawals, meet legal obligations, prevent fraud, personalize your platform experience, and — with your consent — send communications about promotions.
Only with partners essential to our operations: Brazilian payment processors (Pix, boleto, Mercado Pago, PicPay), certified game providers, and regulatory authorities when required by law. We never sell your data.
Account data is retained for the duration of the active account and for up to 5 years after closure, in accordance with Brazilian legal requirements. Financial transaction data follows the retention periods set by the Banco Central and Receita Federal.
You can access, correct, port, and request the deletion of your data at any time. You may also withdraw consent for specific uses. All requests are handled within 15 business days.
256-bit SSL encryption on all transmissions, storage on restricted-access servers, continuous monitoring, and strict internal need-to-know access policies.
The Brazilian General Data Protection Law (Law No. 13,709/2018) grants you specific rights over your data. 7fff honors every one of them.
Request a copy of all the data 7fff holds about you at any time.
Correct incomplete, inaccurate, or outdated data directly in your account settings.
Request the deletion of data processed on the basis of your consent, within the limits established by law.
Receive your data in a structured, machine-readable format for transfer to another service.
Withdraw at any time any consent given for specific data use purposes.
Find out which third parties your data is shared with and the reason behind each instance of sharing.
Object to data processing carried out on the basis of legitimate interest when there is valid justification.
File a complaint with the ANPD (Autoridade Nacional de Proteção de Dados) if you feel it is necessary.
An overview of the data categories processed by 7fff, along with the legal basis and purpose of each.
| Data Category | Examples | Purpose | Legal Basis |
|---|---|---|---|
| Identification data | Full name, CPF, date of birth | Identity verification (KYC), fraud prevention | Legal obligation |
| Contact details | Email, phone number, address | Communication, proof of transactions, support | Contract performance |
| Financial data | Pix key, card data (tokenized) | Processing deposits and withdrawals | Contract performance |
| Access data | IP, device, browser, timestamps | Security, fraud detection, mandatory logs | Legitimate interest / legal obligation |
| Activity data | Betting history, games accessed, sessions | Service operation, responsible gambling, personalization | Contract performance |
| Preference data | Settings, language, voluntary limits | Personalization of the platform experience | Consent |
| Communication data | Support chat history, emails exchanged | Service quality, dispute resolution | Legitimate interest |
| Marketing data | Promotion opt-ins, acquisition channel | Sending offers and news with consent | Consent |
A 7fff is an online casino and Sports Betting platform serving Brazilian users, accessible at https://7fff.best. We are the controller of personal data processed under this Privacy Policy, as defined by the Brazilian General Data Protection Law (LGPD, Law No. 13,709/2018).
This Privacy Policy applies to all users of the 7fff — registered or not — and to anyone who accesses our site, uses our Sports Betting features, live casino, slots, crash games, poker, or any other service available on the platform.
When you create an account on 7fff or by continuing to use the platform after this policy's effective date, you confirm that you have read and understood how we handle your personal data. This policy should be read together with our Terms and Conditions.
Data Controller: 7fff — suporte@7fff.best — Data Protection Officer (DPO) contact: privacidade@7fff.best
During registration and use of 7fff, you provide us directly with the following categories of data:
When you access the platform, we automatically collect technical data required for the secure operation of the service:
In some cases, we receive data about you from trusted third parties, such as payment processors that confirm transactions via Pix, boleto bancário, PicPay, and Mercado Pago, or identity verification services used in the KYC process. This data is used solely for the purposes described in this policy.
Personal data is collected by 7fff through the following channels:
We never ask for: your bank account password, your card's full security code, or any data not required for the purposes described in this policy. If you receive any such request in the name of 7fff, report it immediately to suporte@7fff.best — it may be a phishing attempt.
We process your personal data exclusively for the following purposes:
A 7fff does not use your data for any purpose beyond those listed above. If it becomes necessary to process your data for a new purpose that is incompatible with the original ones, you will be notified and we will request fresh consent where applicable.
A 7fff does not sell, rent, or trade users' personal data. Sharing only occurs in the following situations and with the following categories of recipients:
A 7fff may share data with Brazilian governmental, regulatory, or judicial authorities when required by law, court order, or applicable regulation — such as the Receita Federal, Banco Central do Brasil, COAF (Conselho de Controle de Atividades Financeiras), or ANPD (Autoridade Nacional de Proteção de Dados). In such cases, data is shared only to the precise extent required by the legal determination.
It is expressly prohibited for 7fff share personal data with:
All partners that receive data from 7fff are contractually required to process this information solely for the authorized purposes and in compliance with the LGPD and information security best practices.
Some casino game providers operating on 7fff — such as Evolution Gaming and Pragmatic Play — have technical infrastructure on servers located outside Brazil. When data is processed by these partners on international servers, the 7fff contractually requires these partners to:
Personal identification data, documents, complete financial history, and account information are stored primarily on infrastructure operating in Brazil or subject to adequate contractual data protection guarantees.
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, respecting the following minimum retention periods required by Brazilian law:
Once mandatory legal retention periods have expired, data is securely deleted or anonymized so that it can no longer be used to identify the individual.
A 7fff implements technical and organizational measures proportionate to the risks involved in processing data on an online betting and casino platform. Key safeguards in place include:
In the event of an incident: If 7fff identify any breach or unauthorized access that could put users at risk, we will notify the ANPD and affected users within the legal deadlines, with clear information about what happened and what steps were taken.
The Lei Geral de Proteção de Dados grants you the following rights regarding your personal data processed by 7fff:
To exercise any of the rights above, contact our Data Protection Officer (DPO) at privacidade@7fff.best or through the platform's support chat. Requests are responded to within 15 business days. In cases requiring additional identity verification or more complex review, this timeframe may be extended with prior notice.
A 7fff uses cookies and similar technologies to ensure the platform functions correctly and to improve the user experience. The types of cookies used are:
Essential for the platform's basic operation: maintaining authenticated sessions, login security, language preferences, and account settings. They cannot be disabled without compromising your use of the platform.
Used to understand how users interact with the platform — most visited pages, session duration, navigation flows. Information is collected in aggregated and anonymized form, with no individual identification.
Store your usage preferences to personalize your experience on future visits — such as favorite games, betting filters used, and interface settings.
You can manage and disable non-essential cookies in your browser settings. Disabling analytics and preference cookies does not affect access to the core features of 7fff. Disabling strictly necessary cookies may prevent login and normal use of the platform.
The services of 7fff are intended exclusively for users aged 18 and over. We do not knowingly collect personal data from minors. If we identify that an account was created by someone under 18, the account will be immediately closed, all data will be deleted, and any deposited balance will be returned to the holder of the payment method used.
If you believe a minor has accessed or created an account on 7fff, please contact our team immediately at suporte@7fff.best so we can take the necessary steps with urgency.
A 7fff applies age verification during the registration process and may request additional documentation at any time to confirm that the account holder is 18 or older.
A 7fff may send marketing communications — such as information about promotions, bonuses, new casino games, featured Sports Betting events like the Brasileirão or UFC, and platform updates — exclusively to users who have given explicit consent during registration or subsequently through their account settings.
You can opt out of marketing communications at any time through any of the following methods:
Opting out of marketing does not affect transactional communications — such as deposit confirmations, bet receipts, and security notifications — which are necessary for the provision of the service.
Users who have activated voluntary self-exclusion through the responsible gambling tools are automatically and immediately removed from all marketing communication lists, with no additional request required.
A 7fff uses gameplay behavior data — such as access frequency, betting volume, deposit patterns, and signs of abrupt behavioral changes — to identify potential problem gambling situations and proactively trigger protective tools.
This processing is carried out on the basis of legitimate interest and legal obligation, with the goal of protecting user well-being. Data used for this purpose is never shared with third parties for commercial ends.
Users who make use of the responsible gambling tools provided by 7fff — such as deposit limits, temporary breaks, or self-exclusion — have their tool settings stored securely and fully respected by the system. To learn more, visit our Responsible Gambling.
A 7fff reserves the right to update this Privacy Policy at any time to reflect changes in legislation, our data processing practices, or our services. Material changes will be communicated at least 15 days in advance via the email address registered to your account and through a prominent notice on the platform.
The date of the last revision is always shown at the top of this page. Continued use of the platform after a new version of this policy takes effect constitutes acceptance of the changes made. If you do not agree with the changes, you may close your account and request portability or deletion of your data as described in Section 9.
To exercise your data subject rights, ask questions about how your data is processed, or file a privacy-related complaint, please contact our Data Protection Officer (DPO):
Requests related to LGPD rights are treated as a priority and responded to within 15 business days. For cases requiring more detailed legal review, the deadline may be extended with prior notice and a written explanation.
This Privacy Policy comes into effect on January 1, 2026 and supersedes all previous versions. The current version is always available on this page with the update date indicated.
Concrete measures in place to keep your data safe while you enjoy the platform.
Every deposit made via Pix, boleto bancário, card, PicPay, or Mercado Pago, as well as every withdrawal request, is processed with 256-bit SSL encryption — the same standard used by Brazil's largest digital banks, such as Nubank, Itaú, and Bradesco. No financial data travels in plain text between your device and our servers.
When you use a credit or debit card on 7fff, full card details are never stored on our servers. What we retain is only a token generated by the payment processor — a string of characters that allows future transactions to be processed without the actual card number being recorded in our systems.
Each member of staff at 7fff only accesses the data needed to perform their specific role. A support analyst, for example, does not have access to a user's full financial history — only the information needed to resolve the matter at hand. This granular access control minimizes the risk of internal data exposure.
Our systems monitor platform access behavior around the clock. Login attempts from geographically inconsistent locations, multiple simultaneous access events, betting patterns consistent with bot usage, or behaviors suggesting collusion at poker tables are automatically detected and investigated by our security team.
A 7fff has a designated Data Protection Officer (DPO), regularly reviewed internal privacy policies, and documented security incident response procedures. In the event of a data breach with potential risk to data subjects, the ANPD and affected users are notified within the timeframes established by law.
All data is maintained in regular, encrypted backups within environments with controlled physical and logical access. Recovery procedures are periodically tested to ensure that, in the event of a technical failure, user data integrity is preserved and the service can be restored promptly.
When you create an account on 7fff and start betting on the Brasileirão, playing live blackjack, or competing in a poker tournament, you are entrusting sensitive data to an online platform. Your name, CPF, phone number, banking details, transaction history — this is information that deserves serious, responsible handling. And we know it.
Privacy is not just a legal obligation for 7fff. It is part of what it means to treat Brazilian users with respect. You have the right to know exactly what happens to your data — who accesses it, what it is used for, how long it is stored, and how you can request its deletion. This policy was written to answer those questions plainly, without burying anything behind technical jargon or paragraphs deliberately designed to be hard to read.
The Brazilian General Data Protection Law (LGPD), in effect since 2021, established a robust set of rights for personal data subjects in Brazil. The 7fff fully complies with the LGPD — not out of fear of penalties, but because we believe these rights make sense and that a betting platform aiming to build a long-term relationship with its users must earn their trust at every interaction.
A question many people have is: "a 7fff sells my data to other companies?' The answer is no, never. The business model of 7fff is built on delivering quality entertainment — Sports Betting, Live Casino, crash games, Poker — not on monetizing user data for third parties. Your data exists to make the service work well for you, and that is the only purpose it serves.
Financial data receives special attention. When you make a deposit via Pix or use your credit card on 7fff, transaction data is handled by our partner payment processors — Brazilian companies regulated by the Banco Central — and reaches our platform in a partial, tokenized form. Your full card number, for example, is never stored on our servers. This is not just a compliance measure — it is the most secure way to operate, and the standard any serious platform should uphold.
The issue of responsible gambling and data is also worth mentioning. The 7fff monitors gaming behavior patterns not to harm users, but to identify early signs of problem gambling and offer support before the situation escalates. This is done thoughtfully and with the clear goal of protecting people. Data used for this monitoring is never shared with third parties for commercial purposes.
If you have any questions about how your data is handled, want to access the information we hold about you, or need to exercise any right guaranteed under the LGPD, our team is ready to help. Just reach out at privacidade@7fff.best or through the platform's support chat. We respond within 15 business days — and we treat every privacy request with the seriousness it deserves.
Want to exercise your LGPD rights or have questions about how 7fff handles your data? Get in touch with our dedicated privacy team.
Create your 7fff account knowing your data is handled responsibly, in compliance with the LGPD and with all the security safeguards you deserve.
Minimum deposit R$ 20.00 · Pix · Boleto · Card · Mercado Pago · PicPay · +18 years